Does your choice of car colour give an insight into your personality?

The manufacturer presented a very special facelift at the event: for the first time ever, Škoda is presenting the key elements of its new corporate design whose distinguishing features are freshness and precision. As its established characteristics evolve, Škoda has undergone visual rejuvenation to make it an outwardly even more valued brand. “We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Škoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design. As it forges ahead, Škoda is eager to flex its newfound strength in the international arena,” stressed Jürgen Stackmann, the Board Member responsible for marketing and sales. “Škoda is steadily evolving and it shows. Our new design and fresh outlook reflect our plans for the future.” The most important change affects the main part of the logo, the winged arrow, which in the new design will be much larger and more visible. The hue of the winged arrow has been changed from “natural green” to the new lush “Škoda Green”. The outer area is highlighted with a chrome look. By unveiling a design concept called “VisionD”, Škoda is offering a glimpse into the future. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than …
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Does your choice of car colour give an insight into your personality?

Does the colour of your car reflect your personality? The majority of drivers would undoubtedly agree that the colour of their car has some meaning for them; after all, few people are willing to pay large sums of money for something that doesn’t appeal to them visually, especially when they have a say in the matter. However, what does each colour mean, and what does it say about a driver’s likely on-road performance?

According to studies conducted in New Zealand, the U.K. and the U.S., certain car colours end up in collisions and accidents more frequently than others. Trends definitely occur when several thousand results are tabulated. Take, for example, the colour green. Seems relatively innocuous — until you peer closely at the data. Drivers with dark green colours are generally solid, well-grounded types; but their light green driving counterparts rack up almost as many accidents as red car drivers.

Of course, aside from their high accident rate, red car drivers have a reputation for being passionate, sexy, and dynamic. The data partially supports this, although according to a U.S. study, the red may just be a clever way to disguise deep insecurity. Compensation, perhaps? Getting comprehensive car insurance for a red car can be more costly than virtually any other colour, although the rates heavily depend on the track record of the individual driver.

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Not surprisingly, silver cars tend to be owned by very sleek, detached individuals who possess enormous reserves of self-confidence. They have the lowest accident rate of the colour spectrum, making it easy to procure online car insurance at a decent rate for these vehicles. Cream cars and grey cars also seem to attract a centred, non-accident prone type. Oddly enough, data isn’t available on the specific accident rate for these types of cars.

Yellow cars attract a youthful, optimistic driver, although these drivers also are prone to making impulsive choices, resulting in a relatively high accident rate. Orange cars seem to be owned by people who are heavily invested in the present, which makes them prone to extreme changes in how they view themselves.

What is fascinating about these observations is how simple gradations in colour can radically alter the demographic most likely to drive the vehicle. Pink cars, for example, could be said to have a great deal in common with red cars, yet the personality types attracted to these shades are extraordinary different. Gentle people tend to drive pink cars, in contrast with the hard-charging, high-achieving, yet secretly insecure red car owners. In another instance of colour trumping perception, brown cars are said to attract a sensible, thoughtful demographic, yet in New Zealand, they have the second highest crash rate. Depending on where you live, your cover or insurance plan may change based on the behaviour of other drivers.

No matter what your actual personality is, when choosing the colour of your car, remember that looks are only as thick as a coat of paint; it’s all about how you choose to drive it.